To be the leading hotel developer and investor
in Thailand and Asia Pacific.
To continue growing quality hotel portfolio
in Thailand and Asia Pacific which optimize values to shareholders as well as stakeholders.
Systematic management approach to enhance efficiency as well as to lessen reliance on individuals
Competent workforce with dedication to further learning and continual improvement
Accurate, adequate, and up-to-date database for the purpose of management and decision-making
Sound corporate culture to support sustainable growth
Being a good, responsible corporate citizen by taking care of all stakeholders including community and environment
Expanding own branded budget hotel “Hop Inn” network coverage in both Thailand and Asia Pacific to achieve stability and resilience from domestic demand.
To capitalize on the strength of Thailand as a premier global destination by maximizing values and returns of existing hotel assets in the economy, midscale and luxury segments through superior asset management, efficient operation management, optimization of market share, asset improvement, portfolio management and suitable capital structure.
Ensure long term sustainability of the company through continuous enhancement of capability in systematic and effective management, data infrastructure and utilization, networks to share values with stakeholders in all stages of the value chain, building capable citizens, and an agile corporate culture.